Content Marketing for Lawyers

Content Marketing for Lawyers is the backbone of SEO (Search Engine Optimization). High-quality, relevant content is what search engines like Google prioritize when ranking websites. Content marketing not only provides the opportunity to create content but also ensures that it’s optimized for search engines by incorporating relevant keywords, providing valuable information, and attracting backlinks from authoritative sources. Without effective content marketing, it’s incredibly challenging to achieve and maintain high rankings in search engine results pages (SERPs).

46% of all bloggers state that clients retained their services because of their blogs.

American Bar Association Report

Content Marketing is a vital component of any successful marketing strategy for attorneys. Not only does it allow you to showcase your expertise and establish credibility within your field, but it also plays a crucial role in attracting and retaining clients.

For attorneys, this is especially important, as it helps differentiate your practice in a highly competitive market.  Content marketing involves using a variety of content formats to engage and educate your audience:

  • Blog posts
  • Email newsletters
  • Infographics
  • Videos
  • Podcasts
  • Social media posts
  • E-books
  • Whitepapers
  • Case studies
  • Webinars
  • Landing pages
Blogs are widely regarded as one of the more popular and preferred methods to enhance your online presence and reputation. Compared to other content formats, such as videos or webinars, blogs are relatively easy to produce and maintain, making them quite doable for busy legal professionals. Their regular publication schedule allows you to consistently share informative and relevant content, which not only improves search engine rankings but also engages and educates your target audience. However, despite its well-documented effectiveness, research reveals that only 27% of law firms actively maintain a blog, with a mere 5% of lawyers managing a personal blog.
Lawyers Who Maintain a blog | SEO for Law Firms

Through blogs, attorneys can establish themselves as trusted authorities in their field, building credibility and fostering trust with potential clients and peers alike. At GCO, we understand the importance of this credibility and trust-building process.

Impact of Law Firm Blogging on Keyword Rankings and Search and Traffice Volume

Having come from the legal field ourselves, we are intimately familiar with the legal landscape and have a decent understanding of most legal nuances. We take pride in our extensive experience writing on behalf of law firms, writing insightful and informative content that resonates with both legal professionals and their clients.

Law firms that frequently update and add more content pull in 400% traffic than firms with inactive blogs.


Our collaborative approach involves drafting blog posts that align with the firm’s expertise and objectives, which are then reviewed by attorneys before being published as the firm’s own blog content. This ensures that the content maintains the firm’s voice and authority while providing valuable insights to its audience.

Relationship Between Content Distribution and Email Marketing

Effective content distribution is crucial for ensuring that your valuable content reaches the right audience. However, content alone is not enough; it needs to be actively promoted and shared to maximize its impact. This is where email marketing comes into play. By incorporating email marketing into your content distribution strategy, you can amplify the reach and engagement of your content.

Marketing For Attorneys

Whether it’s drafting engaging blog posts, sharing your firm’s latest news and events or providing updates on the latest bill passed, we would love to do it all for you. At GCO, we understand the unique needs of law firms and take pride in delivering high-quality content and effective email marketing strategies tailored to your specific objectives.

Lawyers, let us take care of your content marketing so you can focus on what you do best!

Fuel Your Content Engine: Drive Engagement, Ignite Passion!